10DLC Use Cases

10DLC is ideal for A2P transactional messages and has many use cases, some of which are outlined in the table below:

Standard Use Cases

Standard Use Cases are available to all brands or entity types and do not require pre/post approval by MNOs.

Use case	Description
2FA	Any authentication, verification, or one-time passcode
Account Notifications	Standard notifications for account holders, relating to and being about an account
Customer Care	All customer care interaction, including but not limited to account management and customer support
Delivery Notifications	Notification about the status of the delivery of a product or service
Fraud Alert Messaging	Notifications regarding potential fraudulent activity on a user's account
Higher Education	Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the "free to the consumer" messaging model
Low Volume Mixed	For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor's office, single Pizza shop etc.)
Marketing	Any communication that includes marketing and/or promotional content
Mixed	Any messaging campaign containing 2 to 5 standard uses cases.
Polling and voting	The sending of surveys and polling/voting campaigns for non political arenas.
Public Service Announcement	Informational messaging to raise an audience's awareness about important issues
Security Alert	A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take.

Information Sourced from The Campaign Registry

Special Use Cases

Special Use Cases might be exclusively available to either vetted brands or specific entity types, or require pre/post approval by MNOs.

Use case	Description
Agents and Franchises	Agents; franchises; local branches Note: Post-registration approval by MNO is required for this Use Case.
Charity	Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 501c3 Charities. Does not include: Religious organizations Note: Post-registration approval by MNO is required for this Use Case.
Emergency	Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies. Note: Only MNO pre-approved CSPs are eligible for this Use Case.
K-12 Education	Campaigns created for messaging platforms that support schools from grades K - 12, and distance learning centers. This is not for Post-Secondary schools. Post-registration approval by MNO is required for this Use Case.
Political **	Part of organized effort to influence decision making of specific group. All campaigns to be verified. Only federal campaigns. Note: Only pre-vetted Brands are eligible for this Use Case. Please register at www.campaignverify.org and select 'Import Vetting' on the Brand Details page.
Proxy	Peer-to-peer, app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications
Social	Communication between public figures/influencers and their communities. Examples include: YouTube Influencers' alerts or Celebrity alerts Note: Only MNO pre-approved CSPs are eligible for this Use Case.
Sweepstakes	All sweepstakes messaging.

Information Sourced from The Campaign Registry