10DLC Use Cases

10DLC is ideal for A2P transactional messages and has many use cases, some of which are outlined in the table below:

 

Standard Use Cases

Standard Use Cases are available to all brands or entity types and do not require pre/post approval by MNOs.

Use case

Description

2FA 

Any authentication, verification, or one-time passcode

Account Notifications 

Standard notifications for account holders, relating to and being about an account

Customer Care 

All customer care interaction, including but not limited to account management and customer support

Delivery Notifications 

Notification about the status of the delivery of a product or service

Fraud Alert Messaging

Notifications regarding potential fraudulent activity on a user's account

Higher Education 

Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the "free to the consumer" messaging model

Low Volume Mixed

For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor's office, single Pizza shop etc.)

Marketing

Any communication that includes marketing and/or promotional content

Mixed

Any messaging campaign containing 2 to 5 standard uses cases.

Polling and voting

The sending of surveys and polling/voting campaigns for non political arenas.

Public Service Announcement

Informational messaging to raise an audience's awareness about important issues

Security Alert

A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take.

Information Sourced from The Campaign Registry

Special Use Cases

 Special Use Cases might be exclusively available to either vetted brands or specific entity types, or require pre/post approval by MNOs.

Use case

Description

Agents and Franchises

Agents; franchises; local branches

Note: Post-registration approval by MNO is required for this Use Case.

Charity

Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 501c3 Charities. Does not include: Religious organizations

Note: Post-registration approval by MNO is required for this Use Case.

Emergency

Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.

Note: Only MNO pre-approved CSPs are eligible for this Use Case.

K-12 Education

 

Campaigns created for messaging platforms that support schools from grades K - 12, and distance learning centers. This is not for Post-Secondary schools. Post-registration approval by MNO is required for this Use Case.

Political **

Part of organized effort to influence decision making of specific group. All campaigns to be verified. Only federal campaigns.
Note: Only pre-vetted Brands are eligible for this Use Case. Please register at www.campaignverify.org and select 'Import Vetting' on the Brand Details page.

Proxy Peer-to-peer, app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications

Social

Communication between public figures/influencers and their communities. Examples include: YouTube Influencers' alerts or Celebrity alerts

Note: Only MNO pre-approved CSPs are eligible for this Use Case.

Sweepstakes 

All sweepstakes messaging.

Information Sourced from The Campaign Registry