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SMS Sender ID

Requesting and using a custom SMS Sender ID

notifyre_australia_flag_icon_024674a429 Region Applicable: Australia

Important: From 1 July 2026, AMCA will require all alphanumeric SMS Sender IDs to be registered. Registration will be available soon from within your Notifyre account. Learn how to get prepared for alphanumeric Sender ID registration.

You have the option to use a custom SMS Sender ID in place of an SMS system number when sending SMS messages.

An SMS Sender ID appears at the top of a text message conversation and is used to identify the sender to the recipient. The SMS sender ID can include:

  • numeric

  • alphanumeric

  • alphabetical

All sender IDs are up to a maximum of 11 characters.

Requesting a Custom Sender ID

  1. Login to the Notifyre dashboard.
  2. Select Settings on the left navigation.
  3. Select Numbers from the dropdown menu.
  4. Select SMS Custom Sender IDs in the tab
  5. Click Request a Sender ID
  6. Enter your desired Sender ID text in the Sender ID field.
    Eg: ABC Medical Clinic
  7. In the Use Case Description field, enter a reference description of the intended use for the Sender ID.
    Eg: Medical Clinic confirming patient appointments. 
  8. Submit the request by clicking send.

    Your Custom SMS Sender ID request will be sent to Notifyre support for review. The Notifyre support team will action your request as soon as possible.

TIP: You may enter your existing number to receive replies direct to your mobile device. 

However, we will need to verify any personal number used as SMS Sender ID. Please email your latest Telco tax invoice to support@notifyre.com to assist our team in verifying ownership of your number.

Landline numbers can not be used as a Sender ID for SMS as these messages may get rejected by Mobile Carrier Networks.