---
title: 10DLC SMS Content Guidelines for Compliance & Deliverability
description: It is recommended that SMS senders use high quality, correctly formatted content as this is more likely to be mistaken as spam by consumers and Mobile Network Operators.
---

[Skip to content](https://support.notifyre.com/what-is-best-practice-for-sms-content-for-10dlc-campaigns#main-content)

[![notifyre-logo-email-1](https://support.notifyre.com/hs-fs/hubfs/notifyre-logo-email-1.png?width=200&height=60&name=notifyre-logo-email-1.png)](https://notifyre.com/)

- [Login](https://app.notifyre.com/login)
- [Pricing](https://notifyre.com/)
- [Contact](https://notifyre.com/)
- [Sender ID Registration](https://support.notifyre.com/alphanumeric-sender-id-registration)

Open main navigation

Close main navigation

- [Login](https://app.notifyre.com/login)
- [Pricing](https://notifyre.com/)
- [Contact](https://notifyre.com/)
- [Sender ID Registration](https://support.notifyre.com/alphanumeric-sender-id-registration)
- [Sign Up](https://notifyre.com/signup/)

[Sign Up](https://notifyre.com/signup/)

 Notifyre Guides, FAQs & Customer Support

- There are no suggestions because the search field is empty.

1. [Help Center](https://support.notifyre.com/?hsLang=en)
2. [SMS & MMS](https://support.notifyre.com/sms-mms?hsLang=en)
3. [Compliance](https://support.notifyre.com/sms-mms?hsLang=en#compliance)

November 6, 2025

# 10DLC SMS Content Guidelines for Compliance & Deliverability

## Following 10DLC content best practices helps ensure your messages are compliant, reducing the risk of rejections or filtering and improving overall deliverability.

![notifyre\_united\_states\_flag\_icon\_f8fc3aa8bb](https://support.notifyre.com/hubfs/notifyre_united_states_flag_icon_f8fc3aa8bb.svg)Region Applicable: United States

Sending SMS messages to recipients in the United States using a [10DLC number](https://support.notifyre.com/what-is-10dlc?hsLang=en) requires compliance with carrier regulations to ensure reliable delivery and avoid message filtering or rejection.

 

Following these content best practices helps improve **deliverability**, maintain **compliance**, and protect your business reputation.

 

#### Why content quality matters

Mobile Network Operators (MNOs) and consumers are increasingly cautious about spam and fraudulent messages. Poorly formatted or misleading content may be flagged, delayed, or blocked. High-quality, transparent messaging helps ensure your SMS campaigns reach your audience successfully.

 

### Best Practice Guidelines for 10DLC SMS Content

To maximize deliverability and reduce the risk of rejection, follow these guidelines when creating SMS messages:

### Use a recognizable sender

- Send all messages from **one consistent number** per campaign
- Include your **business name** in each message so recipients know who it's from

### Format URLs correctly

- Use a **consistent web domain**
- Avoid public URL shorteners (e.g. bit.ly, tinyurl)
- Prefer full URLs or branded short links

### Use clear, natural language

- Avoid textspeak or excessive abbreviations (e.g. “H!, S4L3 0N 2MOZ - 20% @FF”)
- Write in a professional tone that reflects your brand

### Email to SMS forwarding & formatting

- When sending [SMS from email](https://support.notifyre.com/sms/email-to-sms?hsLang=en) messages must be plain text only.
- Do not include HTML tags or formatting.
- Avoid forwarding emails that include: 
    - Long signatures
    - Disclaimers
    - Images

These can cause your message to be flagged or rejected.

### Keep messages concise

- Standard SMS length is **160 characters**
- Longer messages will be split into multiple SMS parts
- Aim for brevity to improve readability and customer experience

### Include Opt-Out and support instructions

 Always end your message with:

- **STOP** – to opt out
- **HELP** – to request support

### Set expectations for message frequency

In your first message, let recipients know how often they’ll receive messages

**Example:**  
*Welcome to \[Business Name\]. Thanks for subscribing to receive SMS promos. You’ll get 4 msgs/month. Reply STOP to opt out.*

Explore Notifyre's library of [free SMS templates](https://notifyre.com/us/sms-templates) to help you get started

- [Getting Started](https://support.notifyre.com/getting-started?hsLang=en)
- [Fax](https://support.notifyre.com/fax?hsLang=en#main-content)

    - [Sending Fax](https://support.notifyre.com/fax?hsLang=en#sending-fax)
    - [Receiving Fax](https://support.notifyre.com/fax?hsLang=en#receiving-fax)
    - [Fax Numbers & Porting](https://support.notifyre.com/fax?hsLang=en#fax-numbers-porting)
    - [General](https://support.notifyre.com/fax?hsLang=en#general)
    - [Compliance](https://support.notifyre.com/fax?hsLang=en#compliance)
- [SMS & MMS](https://support.notifyre.com/sms-mms?hsLang=en#main-content)

    - [General](https://support.notifyre.com/sms-mms?hsLang=en#general)
    - [Sending SMS & MMS](https://support.notifyre.com/sms-mms?hsLang=en#sending-sms-mms)
    - [Receiving SMS & MMS](https://support.notifyre.com/sms-mms?hsLang=en#receiving-sms-mms)
    - [10DLC Registration](https://support.notifyre.com/sms-mms?hsLang=en#10dlc-registration)
    - [SMS Sender ID Register (AU)](https://support.notifyre.com/sms-mms?hsLang=en#sms-sender-id-register-au)
    - [Compliance](https://support.notifyre.com/sms-mms?hsLang=en#compliance)
    - [SMS Templates](https://support.notifyre.com/sms-mms?hsLang=en#sms-templates)
- [Contacts](https://support.notifyre.com/contacts?hsLang=en)
- [Account & Security](https://support.notifyre.com/account-security?hsLang=en#main-content)

    - [Security](https://support.notifyre.com/account-security?hsLang=en#security)
    - [Team Management](https://support.notifyre.com/account-security?hsLang=en#team-management)
- [Billing & Plans](https://support.notifyre.com/billing-plans?hsLang=en)
- [Integrations & Apps](https://support.notifyre.com/integrations-apps?hsLang=en#main-content)

    - [Notifyre App](https://support.notifyre.com/integrations-apps?hsLang=en#notifyre-app)
- [Developers](https://support.notifyre.com/developers?hsLang=en#main-content)

    - [Webhooks](https://support.notifyre.com/developers?hsLang=en#webhooks)
- [Frequently Asked Questions (FAQs)](https://support.notifyre.com/frequently-asked-questions-faqs?hsLang=en#main-content)

    - [Account Management FAQ](https://support.notifyre.com/frequently-asked-questions-faqs?hsLang=en#account-management-faq)
    - [Billing FAQ](https://support.notifyre.com/frequently-asked-questions-faqs?hsLang=en#billing-faq)
    - [Fax Send & Receive FAQ](https://support.notifyre.com/frequently-asked-questions-faqs?hsLang=en#fax-send-receive-faq)
    - [SMS & MMS Send & Receive FAQ](https://support.notifyre.com/frequently-asked-questions-faqs?hsLang=en#sms-mms-send-receive-faq)

[![Chill listening crop-3](https://support.notifyre.com/hs-fs/hubfs/Notifyre-2023-dark-1675x356-1.png?width=112&height=24&name=Notifyre-2023-dark-1675x356-1.png "Chill listening crop-3")](http://notifyre.com)

| [United States: Contact Support![new-tab-icon](https://support.notifyre.com/hubfs/new-tab-icon.svg)](https://notifyre.com/us/contact-support) | [Australia: Contact Support![new-tab-icon](https://support.notifyre.com/hubfs/new-tab-icon.svg)](https://notifyre.com/au/contact-support) | [Go to notifyre.com](https://notifyre.com/)![new-tab-icon](https://support.notifyre.com/hubfs/new-tab-icon.svg) |
| --- | --- | --- |
| Monday to Friday, 9:00am to 5:30pm (Mountain Time) | Monday to Friday, 8:00am to 5:30pm (AEST) |  |
| [+1 866 620 3220](tel:+18666203220) | [1300 032 936](tel:1300032936) or [(07) 5227 8333](tel:+61752278333) |  |