How to register a 10DLC Campaign

To send SMS with 10DLC numbers in the United States, to avoid fees and penalties from mobile network operators, you must have a verified Brand and approved Campaigns registered with The Campaign Registry (TCR™). This process is managed via an SMS service provider, like Notifyre.

Once your Brand and Campaign registration is complete, you can proceed to purchase a 10DLC number with Notifyre and link it to your Campaign. After your number is activated, you will be able to send SMS messages with a 10DLC number in the United States. 

 

Carefully complete the Campaign Registration form and check that it is accurate and complete before paying for your Campaign registration. Campaign details will be sent to The Campaign Registry™ for approval upon payment. If you have multiple SMS use cases you will need to fill out the form for each campaign.

Campaign Registration Steps: 

1. Login to Notifyre 
2. Click on Settings - > Click on 10DLC
   
3. Select Campaign page 
   
4. Click on Register Campaign
   
5. Select Brand: Select your Brand Name for this campaign. Only your approved Brands will appear in the Dropdown.
6. Campaign Name: Add a name for this Campaign. This is so you can easily identify what this campaign is used for.
7. Choose SMS use case: Select the type of SMS Use case for this campaign.
   
   
8. Select "Next"

9.  Select your "Vertical": This is the industry that the campaign is related to.

10.  Campaign Description: Describe the purpose of your SMS being sent to customers with a minimum of 40 Characters. e.g. "Reminder to customers of scheduled appointment, details to include are the time, location and practitioner being visited".

11.  Call to action: Describe where the end-user is providing their number and agreeing to receive the message. This includes how you receive their number and how you gain their consent to message them. 40 characters minimum. e.g. "When a customer signs up for an account on our website, there is an SMS disclaimer included on the form where the end-user is providing their number and accepting or declining their number [Link to signup page] or [Attach a copy of form]."

1. 1. SMS Disclaimer Tip: There needs to be an SMS disclaimer included on the online form where an end-user provides their mobile number to your business. An example Opt-In disclaimer could say: "By providing your mobile number, you agree to receive [message frequency, e.g., promotional] texts from [your business name]. Msg & data rates may apply. Reply STOP to unsubscribe. Privacy Policy: [link]
   2. Privacy Policy Tip: Best practice for Privacy Policy placement should be on the SMS opt-in form and also at the footer of the website. As for Privacy Policy content, the mobile carriers look for some way the brand handles the sharing of phone numbers, so there should be something to the effect of: “No mobile information will be sold nor shared with third parties for promotional or marketing purposes. End Users may Opt-Out to stop at any time.”

12.  Campaign Keywords

These are the words that recipients of your SMS Campaign can use to reply to your SMS messages. Each keyword must be unique to the three processes below. It is important to ensure these words have been shared with your contact list during the opt-in process.

13.  Sample Messages

a. Sample SMS messages: These will be an example of what will be sent to the customer, it is important that you include your Opt Out messages in this! 20 characters minimum. See SMS templates for examples.
b. Select "Add Sample Message" to add more sample messages.

Not sure what to include in you SMS messages? Explore best practice recommendations for SMS content for 10DLC Campaigns

14. Campaign Auto Responses

a. “Opt-in” Message: Users can reply “START“ to opt in to receive messages from you. Enter the message that your customers receive if they send the keyword “START“. Make sure to include your Opt-out message. Include the Company Name, Message Frequency information, Msg&Data rate information, and Opt-Out language such as Reply STOP to unsubscribe. e.g. "You have been subscribed to receive SMS from Notfiyre, You can expect to receive 1-4 messages per month messages, Msg&Data rates may apply. Reply STOP to opt out."

b. “Opt-out” Message: Users can reply “STOP“ to opt out of receiving messages from you. Enter the message that your customers receive if they send the keyword “STOP“. Make sure to include your Opt-in message. e.g. "You have been unsubscribed. Reply START to opt in."

c. “HELP” Message: Users can reply to your messages with the word “HELP“ to learn more about the messages that they're receiving from you. Enter the message that your customers receive if they send the keyword “HELP“. Make sure to include your Opt-out message. e.g. "Contact us on 12345678 or email@email.com to submit an enquiry. Reply STOP to opt out."

15. Will your SMS Campaign include any of the following? 

1. 1. Will your SMS Campaign include any of the following? Tick all that apply.
   2. Affiliate marketing: By checking this box, you confirm that you know affiliate marketing is prohibited and you will not use this campaign to send affiliate marketing messages.

16. Proceed to payment:

1. 1. There is a Campaign Registration Application Fee (one-time cost per Campaign) plus a
   2. Campaign Monthly Fee (ongoing monthly cost per Campaign).  Note: You will be charged for the current pro-rata month plus the first 3 months at the time of registration.)
      

Upon payment, your details will be sent to The Campaign Registry to begin the Campaign approval process.  Campaign processing time is typically between 5 and 7 business days.  You will receive email confirmation once your Campaign has been approved.  

Explore How to Register a Brand

What if my 10DLC Campaign is not approved?

Understanding 10DLC

Explore our 10DLC Guide for Businesses Navigating A2P Texting.